SEO used to be something that happened on the sidelines of a business




InsideOffice (Enable Images to Fully Enjoy)
September 13, 2012
Katharina John Why every department needs to care about SEO
By Katharina John
SEO used to be something that happened on the sidelines of a business, usually by some tech specialist in a separate office. It often seemed like it had very little to do with the rest of the organisation.

But as the internet and what we do with it has changed, most firms have now realised that this needs to change. To make the most of their online presence, SEO has to be an integral part of their online operations in every department.

Search engine optimisation is now too important to be left lingering on the sidelines. From customer services and HR to marketing and PR, here's how SEO matters to every single area in your business. Read on to find out why you should be optimising everything you do online.

Customer services
Good or bad, customers love to give feedback, ask questions and leave reviews. Thanks to the growth of the internet their comments could be seen by thousands of potential customers, and this could be incredibly good or incredibly bad news for your business.

You may not realise it, but customer [...]

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