SEO used to be something that happened on the sidelines of a business

InsideOffice (Enable Images to Fully Enjoy)
September 13, 2012
Katharina John Why every department needs to care about SEO
By Katharina John
SEO used to be something that happened on the sidelines of a business, usually by some tech specialist in a separate office. It often seemed like it had very little to do with the rest of the organisation.

But as the internet and what we do with it has changed, most firms have now realised that this needs to change. To make the most of their online presence, SEO has to be an integral part of their online operations in every department.

Search engine optimisation is now too important to be left lingering on the sidelines. From customer services and HR to marketing and PR, here's how SEO matters to every single area in your business. Read on to find out why you should be optimising everything you do online.

Customer services
Good or bad, customers love to give feedback, ask questions and leave reviews. Thanks to the growth of the internet their comments could be seen by thousands of potential customers, and this could be incredibly good or incredibly bad news for your business.

You may not realise it, but customer [...]

Continue Reading

Today's Top Videos:
Can the 'Declaration of Internet Freedom' Keep the Web Open?
Just as the United States celebrated its independence this 4th of July, multiple Internet activists have come together [...]
Watch Video
Kiip: The App That May Change Advertising Forever
If you're involved in advertising, you know that it's difficult to get people to click on ads. Being familiar with this [...]
Watch Video
Is Competition Really a Problem in the Tech Industry?
There is no disputing the fact that competition has been dramatically debated in the tech industry in recent years. Google, Facebook, Apple, and many other companies that we would consider [...]
Watch Video
Recent Articles:
Create A Video for Your Business The Easy Way – Use PowerPoint!
Creating video is a good way to earn additional search rankings for your keywords. But many small business owners are on a budget, and creating a video seems like an expensive (or scary!) proposition.

Here's a cost-effective way to create videos for your small business that help you rank for the terms you need to rank for.

  • Create a PowerPoint presentation about a topic you care about ranking for. Make the presentation educational, so that the viewer will learn something.

  • Save your [...]
  •
    Powerpoint is sometimes a marketer's best friend The Collaborative Organization Manifesto Productivity Tips on Presentations: Inform, Inspire and Motivate
    If you've ever been to a marketing conference - or any major conference or convention for that matter - you already know that not all Powerpoint presentations are made equally. Some are very bland, boring, and by the book. Others [...] Recently I had the opportunity to share my thoughts on collaboration in something I put together for  It's a bit of a manifesto which I think fits nicely as a precursor to The Collaborative Organization.  In this document I try to focus a bit more on the broader need and implications for collaboration inside the [...] One of the things that I am enjoying the most about the impact of the Social Web in our businesses is its innate ability to keep humanising the corporate world and be capable of getting away with it with little effort. The interesting [...]
    Read More... Read More...
    Other iEntry Business Resources:
    - - - iEntry Inc.
    - - -
    - - -
    --This email is a service of InsideOffice--

    iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
    2012 iEntry, Inc. All Rights Reserved Privacy Policy Legal