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December 6, 2012
Chris Abraham Upgrade your lame agency website into your social media brand HQ
By Chris Abraham
At the end of the day, none of us own anything we do on Facebook, Twitter, Pinterest, Google+. What we do own is our own properties. No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott.

At the end of the day, none of this is yours. These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building.

What is home? Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. [...]

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