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January 16, 2013
Geoff Simon Five Event Management Trends Driving Business in 2013
By Geoff Simon
After several years of contraction, the corporate events market is poised for expansion, according to a recent article in Successful Meetings. Analysts from independent research firm Aberdeen Group have also estimated spending on corporate events to rise by 20% over the next 2 years. With around 200 million people attending 1.8 million events at a direct cost of $263 bil. in 2011, the industry is central to many businesses who spend on average around 9% of their budgets on meetings and events. And in itself this is good news for those in the meetings and events management space.

The ACTIVE Network, who provides businesses with tools for companies to get the most out of events, including mobile applications for trade show floors, are the ones responsible for highlighting these 5 trends they see transforming the corporate event industry over the next 12 months. [...]

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