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October 24, 2013
Jim Connolly Are you edging it?
By Jim Connolly
The middle ground feels safer. That’s why it’s so crowded. However, the real value comes from pushing what you do to the edges.

There isn’t an area of your business, which you can’t edge. For example:

• Pushing your copywriting to the edges, so it motivates people to take action.

• Pushing your service to the edges, so it’s of unique value to people.

• Pushing your quality to the edges, so your brand becomes a byword for excellence. [...]

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