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[2005-06-30] Marketing and the Art of Negotiation
Scenario 1 - 16 year old Doug is having an argument with his father. Doug thinks that his allowance should be increased, now that he is 16. Dad has no problem with handing more money to his son. But there is a catch. He wants Doug to work part-time at his store and earn the sum.

[2005-06-28] How to Organize a Seminar or an Event
Seminars and events have always been implemented as a holistic experience to participants.

[2005-06-28] How To Market A Seminar
Have you ever left a seminar thinking: "I could have done a better job than that!" Before you start signing up attendees, take a few minutes to think about what you are getting into.

[2005-06-24] Politics in the Workplace
In the past week I have been confronted more than ever with the horrific degrees to which politics in the workplace can swell.

[2005-06-23] PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?

[2005-06-22] Five Secrets To Successful Interviewing and Hiring
The technical communications profession involves a unique mix of technical and communication skills, which is not easy to find.

[2005-06-21] Conference Calling Evolved
Originally the conference call was limited to businesses paying exorbitant fees to the telcos. For business, it still made sense economically because the costs were less than the travel costs involved in bringing the people together. Additionally, significant time savings are involved, both in terms of travel time and in being able to communicate fairly rapidly to an extended group.

[2005-06-17] Dead Silence From Your Prospect: The Worst Sound Of All
Could this be the worst moment in your selling cycle?

[2005-06-17] How To Beat Procrastination At Work
Listen. If you don't beat procrastination at work the long term consequences could be serious.

[2005-06-16] PR Compensation & Job Satisfaction Survey
Ian Lipner, of YoungPRPros, has launched a compensation and job satisfaction survey for North American public relations practitioners. Survey respondents will receive the full results of the survey-free of charge. Everyone else will get an executive summary. ALL responses will be completely anonymous and individual responses will NOT be shared with anyone.

[2005-06-16] Research Indicates B2B Companies Struggle with Lead Generation and Follow-up
Companies continue to struggle with effective lead generation and lead management according to a new report, "Best Practices in Lead Development," by SiriusDecisions and KnowledgeStorm.

[2005-06-13] Hiring a Great Copywriter Can Be a Challenge
There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the "total marketing piece"- because copy is only a part of the ad, brochure, website, or flyer.

[2005-06-13] Two-Step Your Communication
Ever use someone else to get your message out?

[2005-06-10] Why Employee Satisfaction Surveys and Employee Exit Surveys Make Sense
In a competitive world with the need for businesses to be more streamlined and productive a company can often find itself with a workforce working under pressure resulting in low moral and high staff turnover.

[2005-06-06] Ma Bell & Pa Bill: AT&T And Microsoft Look For Synergy
AT&T and Microsoft announce they are building a "strategic alliance" for the future. The program "revolutionizes" the next generation of IP communication. The press release for this big announcement was a bit lengthy but overall, this could be an extremely competitive offering in light of many other teams and mergers seen lately. The first big goal will be VoIPing the two companies.

[2005-06-03] 5 Psychological Triggers For Hiring Employers.
While job seekers focus on the factors that they are specifically seeking in their role, namely income, benefits, title, responsibilities and location among others, employers are looking at the recruitment role quite differently.

[2005-06-02] Communicating In Chaotic Environments
How do you, or would you, communicate in a chaotic environment?

[2005-06-01] Communicating with Offsite Workers
How do you, or would you, communicate with employees who work offsite?

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