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Newsletter Archive: 2007

What do you do When Faced with Insurmountable Opportunities?
In some companies, there are never any "problems," just "challenges" or "opportunities." But what do you do when faced with an insurmountable opportunity? It could be a infeasible technology project, a marketing campaign with an impossible schedule-it doesn't really matter.

Date: 2007-12-27


This Employee Never Calls In Sick
Stop worrying your latest employee’s background check is going to show a criminal record and dispose of the hiring process all together! Take a product tour of Infusion CRM- the all-in-one solution.

Date: 2007-12-19


Access Your PC from Anywhere
Here’s how it works: You simply log on to GoToMyPC and your office desktop instantly appears on that computer. It’s so easy! You have full access to all your files, programs, email and network.

Date: 2007-12-12


PubCon - Monetizing Social Media Traffic
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.

Date: 2007-12-06


Start Working Together in Less Than 60 Seconds - Anytime, Anywhere
Creating an effective company intranet just got easy with WebOffice. Share information and collaborate with co-workers, partners and clients - anywhere in the world.

Date: 2007-12-04


Six Secrets to Follow-Up Success
Our free report reveals six secrets to mastering follow-up with ALL your customers and prospects. By applying these strategies you can easily become a marketing expert and maximize your sales and marketing investment.

Date: 2007-11-28


Rackspace: Two reasons you should host with us before 2008
We take on the day-to-day burdens that bog down your IT department, so it can get back to focusing on the important things. That means that you'll never have to implement, update, troubleshoot, patch, monitor, administer, backup data or worry again. That's what managed hosting means at Rackspace.

Date: 2007-11-26


Gearing up for Holiday Sales
Have you heard of “Cyber Monday”? Boomers are a driving force in comparison shopping engines. Why is this important? How is social media marketing an essential tool behind holiday gift buying? What type of revenue increase are e-commerce engines estimating within the holiday season?

Date: 2007-11-20


Online Meetings Made Easy
GoToMeeting is an easy, secure, cost-effective Web-based service that lets you hold instant online meetings from your office, your conference room, your home office — with participants in any location. So you can do more and travel less. Which means you can save more money and make more money.

Date: 2007-11-14


Succeed at Everything that Matters
Everybody wants to succeed. Success, though, rarely comes easy. Nor does it happen overnight. We often hear about overnight success stories, certain companies or individuals thrown into the limelight, having made millions from something or another.

Date: 2007-11-08


Access Your PC Remotely With WebEx
WebEx PCNow is the easy way to use your PC from anywhere in the world. Now you can work from home, telecommute, or even get the file you left on your office PC quickly and easily.

Date: 2007-11-07


Rackspace: Two reasons you should host with us before 2008
We take on the day-to-day burdens that bog down your IT department, so it can get back to focusing on the important things. That means that you'll never have to implement, update, troubleshoot, patch, monitor, administer, backup data or worry again. That's what managed hosting means at Rackspace. From building out Windows and Linux servers and highly complex configurations to managing and supporting your environments, mail solutions, storage and data backup, we're here for you 24x7x365. And we're here delivering Fanatical Support™.

Date: 2007-10-31


Create A More Productive Work Environment
Creating a great office environment isn't the sole responsibility of the PIC - person in charge. While the business owner, managers and/or supervisors certainly have an effect based on their style of management, they are only half the the total equation.

Date: 2007-10-25


Start Working Together in Less Than 60 Seconds - Anytime, Anywhere
Creating an effective company intranet just got easy with WebOffice. Share information and collaborate with co-workers, partners and clients - anywhere in the world.


Date: 2007-10-23


SMX: Social Media Marketing And Evangelism
Most marketers are interested in promoting their products or services, not themselves. But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.

Date: 2007-10-17


Employee Communication: Measuring The Impact On Business Outcomes
If you are involved in employee communication then you already know that one of the most important aspects of employee communication today is measurement.

Date: 2007-10-08


Dealing With Office Losers, Suckups And Flakes
Negativity in the work place can be like a bad virus. When working with a small team, it's important that you nip negativity in the bud as early as possible.

Date: 2007-09-27


Rackspace: Supporting Managed Exchange so you don't have to
You get the full functionality of Exchange minus the worry of having to constantly support it. That means you'll never have to deal with monitoring, patching, updating, troubleshooting, backing up data and syncing your BlackBerry devices. It will all be taken care of Rackspace.

Date: 2007-09-18


Customer 2.0, Operational BI & $20M
A series of articles and posts caught my eye tonight. First I read Mike Murphy's article on Meeting the Needs of Customer 2.0: Intelligence All Around (DM Review).

Date: 2007-09-13

Secure Collaboration in minutes w/ WebOffice. 100% Free Trial
Creating an effective company intranet just got easy with WebOffice. Share information and collaborate with co-workers, partners and clients - anywhere in the world..

Date: 2007-09-11

Surfing The Web Is Your Job
Web 2.0 sites, technologies and communities crop up on a seemingly daily basis. It can get overwhelming to be a marketer in the trenches. "What's the bare minimum of Web 2.0 stuff that deserves my time and attention?" seems like the million-dollar, coping question.

Date: 2007-09-07

Link Building
Link building expert Eric Ward gave some informative tips on link building basics at SES San Jose. (Our on-scene WebProNews staff has passed along this latest news from SES San Jose 2007.)

Date: 2007-08-22

How Fanatical Support(TM) can work for your business
No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like patching, updating, monitoring, backing up data and the like. And no more wondering if there's a better way to go about it all.

Date: 2007-08-21

Increase Your Productivity While Rebooting
How frustrated are you when you have to reboot your PC in the middle of the day? A full shutdown and reboot cycle can take a several minutes - instead of staring at your screen watching the icons flicker to life, the hourglass grind away, etc., why not capture a few minutes of productivity?

Date: 2007-08-09


Analysis & Creativity In Decision-Making
Scott Thurm recently wrote a piece in the WSJ Marketplace section - Now, It's Business By Data, but Numbers Still Can't Tell Future. He talked about the growing trend of trying to run companies more analytically, more "by the numbers", and the success some of...

Date: 2007-07-26


Meet Online With WebEx
Conduct unlimited online Meetings with up to 10 participants. Make presentations, demonstrations, review documents and share your entire desktop. Train, Collaborate, and Meet for one flat rate.

Date: 2007-07-24


When A Task Becomes A Project
Project Management is essential for complex tasks. So how do you know when it becomes a Project? It's not always easy to decide. A task that has only minor risks and could be completed by one person or team would probably remain as a task.

Date: 2007-07-12


Why Business Needs To Engage In Social Media<
Paul Argenti's excellent keynote talk at the IABC Research Foundation luncheon today included a few references to social media, but mainly these addressed the impact of social media on public perceptions of organizations.

Date: 2007-06-28


Online PR & Corporate Blogging
Sugar Ray Leonard was one of the all-time great counter punchers. As a ringside pundit once noted, Leonard would "make the other man come get him - and when he actually cornered him, Leonard would make him pay."

Date: 2007-06-21


Keep your servers & your business up and running
It's our business to keep your servers and your business up and running. That's what Fanatical Support is all about — everyone at Rackspace working for you 24x7x365. Call it one more layer of redundancy, or call it the best support you'll ever have. Either way, it gives you greater peace of mind day in and day out.

Date: 2007-06-20


Creating A Project Culture That Ensures A Foundation For Success
Although sometimes it seems that projects take on a life of their own, the simple fact is that projects don't manage themselves. It takes the energy and commitment of a number of people to take a project from the initial idea through inception.

Date: 2007-06-14

How to Conduct an Effective Podcast Interview
Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview.

Date: 2007-06-07

Q&A: Domain Names Incorporating Major Product Keywords
Dear Kalena...We run an ecommerce site and my boss would like to take advantage of the strong demand for a couple of our products in particular. One of the ideas being tossed around is creating domain names that incorporate these keywords so that search engines find them more quickly (i.e., www.sitenameproduct1.com, www.sitenameproduct2.com).

Date: 2007-05-31

The 3rd Annual Interactive Promotion Summit
After spending all winter under a dead gray Michigan sky, I recently had the opportunity to fly to sunny Las Vegas to attend ePrize's Interactive Promotion Summit at Caesar's Palace.

Date: 2007-05-17

Why Small Can Be So Hard When You're Big
I've written before about the search marketing difficulties of large sites, but today I want to make a bigger point. Doing anything small is hard for many large companies.

Date: 2007-05-10

Moving a Wordpress Blog
Having recently moved a few Wordpress blogs from one host to another, I thought I’d write up a quick ho-to. It’s actually quite painless. The first thing you need to know is that you are moving your blog, not re-installing it.

Date: 2007-05-03

Meet Online With WebEx
WebEx is the #1 provider of web meetings worldwide. With over 12,000 businesses using WebEx for online meetings and collaboration, you know you count on us to deliver.

Date: 2007-05-02

Lead Generation And The Dating Analogy
When it comes to lead generation, the dating analogy is nothing new. But I liked what Tom Myer at the tdog.blog said on the topic of lead nurturing in his post, "If you don't remember me on the second date, why should we go on a third?"

Date: 2007-04-26


SES: Podcast Optimization Tips
Yesterday I attended the Podcast Optimization session at SES in NY. Chris Sherman was moderating and speakers were Amanda Watlington, Daron Babin, and Rick Klau, all of which provided very engaging presentations.

Date: 2007-04-12


Interview With Web Analyst Scott Baldwin
My Interview with Analysts series is back again. Here is my interview with Scott Baldwin. What is your current position and the name of the company you work for?

Date: 2007-04-05


Rackspace: Start Working with the Hosting Experts
Starting with Fanatical Support™, Rackspace is about one thing and one thing only—supporting you. It goes way beyond just your box or configuration. What's outside the box, our people, technical expertise, Zero-Downtime Network™, data centers and guarantees all exist to make your IT life easier. It's what makes us the hosting experts and everyone else just hosting providers.

Date: 2007-03-30


Starting A Web 2.0 Company - What's Already There?
What programs and API's are out there for starting web 2.0 company?Over 400 publicly available API's covering everything from chat and blogging to IM and e-mail are available for you to choose from.

Date: 2007-03-29


Key Issues in Web Anaytics Implementation and Rollout
I spent most of the last two weeks on the road – teaching down in San Diego at the WebSideStory DMU and manning a booth at the Omniture Summit. Going out and talking to so many people is always interesting (if a bit daunting for an essentially shy guy) – and if you take out the travel parts it was all pretty enjoyable.

Date: 2007-03-22


Words For Web Marketers
Web marketers face special challenges when they are writing headlines and copy - not only do they have to deal with all of the concerns that print writers contend with in trying to create copy that sells, but they have to worry about search performance, too.

Date: 2007-03-15


Saying What The Company Already Knows
As we wrapped up a project and delivered our final report, why wasn't management surprised by what we found? There is nothing better than finishing up a project and delivering your final report, then move on to do something equally or more interesting in the longer run.

Date: 2007-03-08


Solving the Work Overload Time Problem
Work overload, and the accompanying stress of not having enough hours in the day, is a major problem for many business owners and managers. Not only is the issue of feeling snowed under by too much work an issue for entrepreneurs and exectives, it's getting worse.

Date: 2007-03-01


Create your own WebOffice in just 60 seconds
Try WebOffice now and in less than a minute, you'll see for yourself how over 325,000 people worldwide use WebEx WebOffice every day to run their business on the web.

Date: 2007-02-28


Get the Full Functionality of Exchange, Minus the Worry of Supporting It
Managed Exchange is more than a technology solution. It's a service solution, too — designed to be as simple and as flexible as possible. This is what happens when the world's most widely used messaging and collaboration tool meets the power of Fanatical Support™. With a Rackspace hosting solution, you can easily get the full functionality of Exchange 2003, minus the worry of having to constantly support it.

Date: 2007-02-26


Identify The Culprits That Threaten Productive Meetingsx
In the Star Wars movie's famous bar scene you knew, by appearance, what zany character was sitting beside you. Each character had a distinctive look. Yet in today's meetings you may have no idea the constellation of characters that you're meeting with.

Date: 2007-02-22


Meet Online With WebEx
WebEx is the #1 provider of web meetings worldwide. With over 12,000 businesses using WebEx for online meetings and collaboration, you know you count on us to deliver.

Date: 2007-02-21


Employment Ethics: Responsibility Works
An infrequently discussed area of business management is employment ethics. As with most personnel management concepts, employment ethics is a two way street.

Date: 2007-02-16


Stamps.com: Print Postage from Your PC
Save 80% Compared to Cost of Postage Meters, Print Exact Postage on Envelopes or Labels

Date: 2007-02-14


Marketers Still Missing Social Media Target
BIGResearch's latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you're operating in a new reality of a consumer controlled communication model.

Date: 2007-02-08


What Is It With These Recruiters?
I love recruiters, they form a very important niche in our economy, they call people, and they ask them if they would be interested in a job, but are they paying attention to what people want?

Date: 2007-01-25


Social Media Kills The Press Release Star
A New Year is upon us and I think I'll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year.

Date: 2007-01-18


Easy Web Meetings
Just $49 per month lets you conduct unlimited meetings online. Connect with prospects, customers, clients and partners, on-demand. Make presentations, demonstrations - even share your entire desktop- all right from your PC.

Date: 2007-01-17


What Do You Know About Your Marketing Results?
My co-founder at HubSpot, Brian Halligan, posted an interesting article today on our partner blog titled "Advanced Internet Marketing: Turn The Pareto Principle On Its Head".

Date: 2007-01-11


Don't just think, know your site is secure
Thinking your web environment is secure and knowing it's secure are two entirely different things. With your data, your site's uptime and your business' reputation all hanging in the balance, thinking your security is adequate just isn't good enough. You have to know, without a doubt, that from every angle everything is secure.

Date: 2007-01-05

2006 Archive