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Newsletter Archive: 2011
15 Powerful Ideas To Help You Grow Your Business In 2012
Here are 15 ideas and suggestions, to help you and your business have your best year ever!

Date: 2011-12-29

How To Create Marketing That People Welcome, Share And Act On!
This is one of the most valuable posts I have ever written! I'm going to show you how to create marketing, which people will LOVE, share with their friends and which will inspire them to hire you or buy from you.

Date: 2011-12-08

Permission is the Enemy of Speed
This week I've been writing about speed and response expectations for business on the social Web. Ultimately, speed wins.

Date: 2011-12-01

5 Ways to Improve Local Search Results for Business
Increasingly, when folks turn to a search engine, they aren't looking for something around the world, they're looking for something around the block. The good news for local businesses is they aren't just looking; they're jumping in the car, going out and buying what they find when they search.

Date: 2011-11-17

How To Create A Business Page On Google+
Now that Google is inviting businesses and brands onto its platform, here is how you can get an early bird advantage. Given below is a detailed insight into creating a Google+ business page.

Date: 2011-11-09

MapQuest Vibe Launched to Rank Local Businesses
AOL announced the launch of MapQuest Vibe, which it says generates "real-time rankings of neighborhoods, local hotspots and points-of interests using sophisticated algorithms."

Date: 2011-11-03

5 Cool, Innovative, and Useful Social Engagement Tools For your Business
Indeed there's plenty of nifty tools designed to help your business engage with customers, and would-be customers.

Date: 2011-10-26

How To Spend Your Social Media Budget
While social media is essentially a free tool for businesses to use for advertising and customer connection purposes, chances are likely that your business has at least a small social media budget.

Date: 2011-10-13

Apps To Help Keep You On Task
More and more, we're becoming an app happy world – Apps that run on our laptops, apps for the mobile and apps for the iPad or tablet.

Date: 2011-10-05

Getting Your Photo To Show Up In Google Search Results
A number of readers have noticed that whenever a post from this blog shows up in Google's search results, Google displays a photo of me next to it.

Date: 2011-09-29

Establish A Company Blog To Improve Online Presence
Continuing with Social Media Week celebration here on the Search Marketing Sage, I wanted to address another aspect of social media – blogs.

Date: 2011-09-22

Numbers Every Entrepreneur Needs to Know to Grow Their Business
When I first meet with a client to talk about marketing, I always need to know a few numbers that are critical to making effective marketing decisions. So I ask questions like…

Date: 2011-09-15

SITE-WIDE SALE: Save 20% on Everything!
Every month, we imprint over a million promotional items for many uses: customer retention, tradeshow giveaways, employee appreciation, new customer generation, brand awareness, and new product launches.

Date: 2011-09-13

Tapping In To What Customers Care About
Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale.

Date: 2011-08-30

10 Website Considerations In This Brave New Social World
I've been helping businesses to specify their requirements in relation to web sites as effective sales and marketing tools for over 10 years and in that time – apart from...

Date: 2011-08-25

Why Is That Companies Don't Trust Their Employees?
A new study/infographic from Mindflash and Column Five explores the question, 'Are Companies Allowing Employees to Use Social Media in the Workplace?' Not quite sure how much I trust the data, especially since they call the study an "informal global study".

Date: 2011-08-18

The Magic Button: Finding The Real Secret Formula For Social Media
Let me tell you a secret I don't often share: I have a magic social media button. This button has only one special power: when I press it, I can immediately give you a million fans, followers or friends.

Date: 2011-08-11

How to Use Keywords to Get More Website Traffic
Most entrepreneurs have heard of keywords. Some business owners even have a keyword list put together. But time after time clients ask me: "What am I supposed to do with all these keywords?"

Date: 2011-08-04

Could You Sell A Pumpkin In August?
There is a moment when everyone does the same thing. Right around the 4th of July, most people will buy fireworks.

Date: 2011-7-29

Advertise Your Products on Amazon - Get $75 in FREE Clicks
Amazon Product Ads is a highly targeted pay-per-click advertising program that puts your products in front of millions of Amazon.com shoppers. Shoppers who click on your ads are taken directly to your website to make a purchase.

Date: 2011-7-28

The Truth about Building Your Own Small Business Website
Entrepreneurs …Have you built your own Website, or been thinking about building one yourself? If so, you're not alone.

Date: 2011-7-19

Brands Are Finally Welcomed Into An Authentic Conversation With Customers
The first time that brands were ever allowed on Facebook, the only way they could advertise was by offering a specific promotion.

Date: 2011-7-14

How To Make The Most Of Your Coffee Meet-ups
With so much talk about using new media tools to network in today's environment, I think we sometimes forget that a good, old-fashioned coffee meet-up can be the most powerful networking tool you have in your arsenal.

Date: 2011-06-30

Finding Affordable Office Space for Your Small Business
I am a huge proponent of working from a home office if you can. Since my work with clients can mostly be done by phone, fax and email—and I work with clients from around the world—it works wonderfully for me.

Date: 2011-06-23

Will Your Business Be Using Google Calendar Appointment Slots?
The first half of the title of this post is a question I get, in some variation, quite frequently these days. You could change the subject to email or face to face networking or press releases, but the implication is always that some long established marketing tactic has been supplanted by Twitter or Facebook.

Date: 2011-06-15

Will Your Business Be Using Google Calendar Appointment Slots?
The GMail blog team announced what looks like a much needed enhancement to Google Calendar this week called appointment slots.

Date: 2011-06 Focusing Your Blog On Content And Promotion
At BlogWorld Expo in New York this week I presented a session about Dominating Your Niche with Social Content and SEO. It was crammed with information and I know there are many online marketers looking for practical advice on business blogging and blog marketing that didn't attend.

Date: 2011-05-26

Time To Improve Your Business And Lifestyle
People often ask me how I find the time to update this blog as frequently as I do. That's before they discover that I usually work fewer than 25 hours a week!

Date: 2011-05-19

Sales Tax Survival Guide
Compliance is more than just determining sales tax rates. For many businesses, managing all the details feels like being stranded in the wild.

Date: 2011-05-18

The Single Most Powerful Use of Social Media for Small Business
I get asked all of the time for tips on simple ways to use social media in a small business that don't require vast amounts of time.

Date: 2011-05-12

Do You Give New Ideas A Tough Time?
In the last two days, I've written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to put together a business case first.

Date: 2011-05-04

Track Your Local Search Ranking With The Local Search Rank Checker!
Here's a cool tool for businesses to track their local search engine ranking. The Local Search Rank Checker is developed by BrightLocal.com.

Date: 2011-04-28

How to Prepare for Your SEO Consultation
Last week I wrote a post on The Top 10 Things to Consider When Searching for a Professional SEO Company, useful information when you are searching for a quality internet marketing company.

Date: 2011-04-21

Keeping Customers Is the New Lead Generation
Used to be that we could go out there and hunt down new leads and customers with a measured precision. We found a message that worked, found a medium that reached the right folks, tested, measured, refined and bingo – turn on the tap to growth.

Date: 2011-04-13

Identifying Your Company's Hidden Potential
Table of contents for SAS Executive Global Forum 2011. Some announcements from SAS Global Forum. Leveraging customer data to drive business decisions.

Date: 2011-04-07

How to Find Content for Your Blog
I was just looking at the WordPress dashboard for my blog and noticed that I have written 587 blog posts (this is the 588th blog post to be exact) and 31 pages of content (well, that's 31 articles that I have posted here on my blog).

Date: 2011-03-31

Google Me! Your New Business Card
Over at Harvard Business Review, Susy Jackson published, just recently, one of those articles you know it fits quite nicely with the current times we are living in, specially, if, over the last few years, you have been living your work life online, and still do today.

Date: 2011-03-24

Don't Let A Disaster Derail Your Small Business
It is with a heavy heart that I watch the disaster in Japan reveal the devastation that has occurred. Who knows how many small businesses have come to an end as a result?

Date: 2011-03-16

Multitasking's Assault on Productivity
It's seemingly impossible to avoid multitasking in today's busy world. The constant bombardment of emails, phone calls, and appointments quickly begin to pile up, so to combat this we attempt to juggle more activities at once.

Date: 2011-03-10

Six Recent Facebook Changes And what They Mean For Your Brand
If you're responsible for managing a Facebook page on behalf of your organization or client, you know that staying on top of changes, updates and shifts in the platform can be difficult at best.

Date: 2011-03-03

How To Make Your Business Blog A Success
Over the past 7 years of blogging, one could say I've become quite familiar with the world of blogging. Online Marketing Blog has received a lot of kudos recently but more importantly, our experience with reviewing others' blogs has been a learning experience to say the least.

Date: 2011-02-24

How to Respond to Negative Online Reviews of Your Business
It's not uncommon to receive a bad review once in a while, not every business is perfect. But what do you do when someone posts such a review online? It's simple... you must respond.

Date: 2011-02-17

How To Write An Effective Blog
As a freelance copywriter, I have used blogging as a way of promoting my business, my knowledge and to help other people out there who need a bit of help when it comes to copywriting, marketing and general social media issues.

Date: 2011-02-08

Removing Distractions From Prospective Clients
Would you like to make more sales or generate more inquiries from your website / blog? If you would, today's post is JUST for you!

Date: 2011-02-03

Using Twitter To Grow Your Business
Do you use Twitter for business yet? Twitter appears to be one of those things you either love or hate - or you just don't 'get'.

Date: 2011-01-27

Is Your Social Media Marketing Effective?
Loads of companies are now using social media - applications like Twitter, LinkedIn, Facebook and blogs are transforming the way they interact with their market.

Date: 2011-01-20

Kick Start Your New Year with Promotional Products from GOpromos!
Kick start your new year with PROMOTIONAL PRODUCTS from GOpromos!.

Date: 2011-01-19

What Skills Should You Be Seeking In Social Media Hires?
2010 was the year when every brand hired a social media specialist. OK, maybe not *every* brand–but we saw a significant uptick in hiring in the social media space in the last year.

Date: 2011-01-06

Posting To Your Blog Using Your iPad
Linda Bustos from GetElastic posted a link yesterday on Twitter to a fantastic article on Blogging apps for the iPad.

Date: 2011-01-12

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