Sound Advice On Corporate Blogging
By: Steve Rubel
I sat on a panel discussion today during the Word of Mouth Marketing conference on what makes for a great blog.
David Binkowski from Hass MS&L (the group behind the GM Fastlane blog) had some awesome advice...
- maintain a consistent tone
- have strong and newsworthy content
- disclose intentions and sources
- post frequent updates
- deal with comments
- keep innovating
About The Author
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
