Julie Alterio at The Journal News has a decent article up on the scope of blogging initiatives within Big Blue and other organizations.

Irving Wladawsky-Berger, IBM's VP of technical strategy and innovation is quoted as saying:

"We absolutely recognize that blogging, just like the Internet, World Wide Web, Linux and open source, is a major initiative in the marketplace that we should be part of. This best way to be part of it is not to observe it passively but to do it actively."

Sound advice.

And, although the article is primarily about the view on business blogging from within IBM and other large companies, Dave Sifry gets into the act as well. And NAILS his line. Way to go, Dave...

"In the world of the Internet, you don't own your brand. Your customers and your users own your brand. You're lucky if you get to shepherd it."