Tips For Corporate Blogging
By: Steve Rubel
Backbone Media has published a list of tips for corporate blogging. They are:
1. Understand the fundamentals of Blogger Relations
2. Create value
3. Grow and sustain your audience by providing real analysis
4. Report on community opinion
5. Respond with comments to build relationships and traffic (the former is more important IMHO)
6. Track your conversations
7. Don't be afraid of criticism
8. Conduct interviews to generate content and ideas
9. Promote your blog
10. Monitor the web for brand names and references
About The Author
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
