About The Author

Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customer's point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.